'Cutting It' Swede

Here as a group we have created a swede from the TV drama Cutting It. This video was created by, Alana, Holly and me.

How does the skins promo traler create representation of young people?

Skins trailer work

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Web 2.0

Copied defintion of Web 2.0 from link
http://www.webopedia.com/TERM/W/Web_2_point_0.html

Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online. Web 2.0 basically refers to the transition from static HTML Web pages to a more dynamic Web that is more organized and is based on serving Web applications to users. Other improved functionality of Web 2.0 includes open communication with an emphasis on Web-based communities of users, and more open sharing of information. Over time Web 2.0 has been used more as a marketing term than a computer-science-based term. Blogs, wikis, and Web services are all seen as components of Web 2.0.

Advantages of Web 2.0 Advertising
Some of the biggest advantages of Web 2.0 advertising using social networking include:

• You don't have to hunt down your target audience.
  
• The Internet is an enormous and powerful tool when trying to gain a larger audience. Getting word-of-mouth promotion through Internet social networking can expand your reach to unlimited customers you didn't know existed.
  
• It’s a great way of increasing your client base beyond geographical boundaries. While joining a community of local businesses can help you target the local customer, joining larger communities of similar businesses will increase your visibility to the overseas buyer in the far corners of the globe.
  
• The biggest advantage of Web 2.0 advertising its cost—free. You don't have to pay loads in advertising campiagnsand worry about how it is being received in different parts of the world. You can achieve all this and more right from your office.
  
• Using social networking and Web 2.0 as a promotion tool give businesses total control over the image and style they create for themselves.

Explain, using specific examples, how the expansion of digital media has been and improvement for audiences.

Digital media as grown hugly over the years, starting very basic with films and TV shows at the cinema to beening able to watch films and programmes neally everywhere. Such as via phones, laptops and internet.
Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, including text content, pictures, audio content, as well as video content.As internet has be developing and improvng over the years, digital media has been also improving allowing  audiences to be able watch and gather information they want.
As the internet got bigger. Soon people could send photos . Then in the middle 1990s, audio began to become an important part of digital media with the mp3 files that could be easily used. Soon music and more was shared online with sites that allowed you to share audio. This allowed films and music to spread rapidly to due the ease of beening able to find it and download it.
Convergence has help massivly as more people can now watch and play with media it has lead to traditional mass audience fragmentation into smaller niche audiences but also falling together in other ways by becoming more intimate such as sub genres, where people are now targeting smaller areas of genres such as horror,comedy, thriller and cult. Causing large big blockbuster films to become less popular due to low budget well made films such as Paranormal Activity which was a huge hit as it kept the audience on there feet.