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Sunday, 6 February 2011

Explain, using specific examples, how the expansion of digital media has been and improvement for audiences.

Digital media as grown hugly over the years, starting very basic with films and TV shows at the cinema to beening able to watch films and programmes neally everywhere. Such as via phones, laptops and internet.
Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, including text content, pictures, audio content, as well as video content.As internet has be developing and improvng over the years, digital media has been also improving allowing  audiences to be able watch and gather information they want.
As the internet got bigger. Soon people could send photos . Then in the middle 1990s, audio began to become an important part of digital media with the mp3 files that could be easily used. Soon music and more was shared online with sites that allowed you to share audio. This allowed films and music to spread rapidly to due the ease of beening able to find it and download it.
Convergence has help massivly as more people can now watch and play with media it has lead to traditional mass audience fragmentation into smaller niche audiences but also falling together in other ways by becoming more intimate such as sub genres, where people are now targeting smaller areas of genres such as horror,comedy, thriller and cult. Causing large big blockbuster films to become less popular due to low budget well made films such as Paranormal Activity which was a huge hit as it kept the audience on there feet.

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