1. Issues raised by media ownership in contemporary media.
- Commercially driven, ultra-powerful mass market media is primarily loyal to sponsors, i.e. advertisers and government rather than to the public interest.
- If only a few companies representing the interests of a minority elite control the public airwaves of 300 million US citizens, then calling them "public airwaves" is only lip service.
- Healthy, market-based competition is absent, leading to slower innovation and increased prices.
2. The importance of cross media convergence and synergy in production, distribution and marketing.
Cross media convergence and synergy is very important because it helps publicize the product. Such as Shaun of the Dead - a film and they also sold the soundtrack for it so the audience supports the film by buying it and producing more money for Working Title Films and Universal Studios.
Cross media convergence and synergy is very important because it helps publicize the product. Such as Shaun of the Dead - a film and they also sold the soundtrack for it so the audience supports the film by buying it and producing more money for Working Title Films and Universal Studios.
3. The technologies that have come out in recent years.
New Technologies support this process –
· Web
· DVD
· institution exploit various platforms to
sell various products related to one film (e.g. film and
Soundtrack and video game).
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